Herb Alpert & The Tijuana Brass perform at the Orpheum Theatre in downtown Madison, presenting the trumpet-led, Latin-tinged pop and jazz repertoire that made Alpert a household name. Alpert, a multiple Grammy Award–winning trumpeter and co‑founder of A&M Records, and his band are known for classic instrumental hits such as “The Lonely Bull” and “Rise,” making the concert notable for fans of mid‑century pop, jazz, and Latin-influenced arrangements.